Old Truman Brewery
22-25 September 2016
Heineken Pop-Up City Lounge
Tent London Feature

Heineken® unveils the Pop-Up City Lounge for a taste of the unexpected during the London Design Festival.

The latest initiative from Heineken® explores innovative design concepts with the launch of the Heineken Pop-up City Lounge. This cutting edge pop-up concept will be making its debut at the 2014 London Design Festival before it disappears on a worldwide tour.

This exciting new space is Heineken’s latest iteration of ‘social design explorations’: design to facilitate a great lounging experience. “We went back to the essence of what a lounge bar should be and asked people what they were looking for.  The response was amazing. Over tens of thousands of crowdsourced Instagram images were submitted. This has certainly been a fantastic challenge, to create a visionary concept inspired by insights from all over the world, with a global team of emerging design talent”, says Mark Van Iterson, Heineken’s Global Head of Design.

Hall

Elys Yard

Country

United Kingdom

Contact

Heineken UK

Emma Kaye
emma.kaye@tvcgroup.com
+44 (0)20 7380 8000

Heineken

Contact

General Enquiries

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+44 (0)20 7739 5561

Shoreditch Town Hall
London EC1V 9LT

Exhibiting & Sponsorship

Jimmy MacDonald
Director & Founder
jimmy@londondesignfair.co.uk
+44 (0)20 7739 5655

Alexi Simmons
Tent London Sales Manager
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+44 (0)20 7739 5561

Natalie Moore
Super Brands Sales Manager
natalie@londondesignfair.co.uk
+44 (0)20 7739 5561

Manfredi Nulli
Southern European Liaison 
manfredi.nulli@londondesignfair.co.uk
+44 (0)20 7739 5561

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Emily Ward
Marketing & Communications Manager
emily@londondesignfair.co.uk
+44 (0)20 7739 5650

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Seen PR
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+44 (0)12 7372 2469

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