Heineken® unveils the Pop-Up City Lounge for a taste of the unexpected during the London Design Festival.
The latest initiative from Heineken® explores innovative design concepts with the launch of the Heineken Pop-up City Lounge. This cutting edge pop-up concept will be making its debut at the 2014 London Design Festival before it disappears on a worldwide tour.
This exciting new space is Heineken’s latest iteration of ‘social design explorations’: design to facilitate a great lounging experience. “We went back to the essence of what a lounge bar should be and asked people what they were looking for. The response was amazing. Over tens of thousands of crowdsourced Instagram images were submitted. This has certainly been a fantastic challenge, to create a visionary concept inspired by insights from all over the world, with a global team of emerging design talent”, says Mark Van Iterson, Heineken’s Global Head of Design.
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