Old Truman Brewery
21–24 September 2017
This is India supported by Indelust

The London Design Fair hosts the largest collection of international exhibitions, designers, brands and country pavilions in one destination during the London Design Festival annually.

For this the 10th Anniversary of the Fair we have decided to invite a guest country to join us in our celebrations. With an increasing overview of the global design scene we have been observing with great interest the number of new independent designers and studio from India making their first inroads on the global design scene.

For this reason, India has been selected to be our first annual guest country pavilion at the London Design Fair 2016 (22–25 September).

Titled This is India the pavilion will include ten emerging and established India-centric designers and brands across product, textile and furniture; offering a renewed but intimate perspective on established and emerging design practices from India today. Continuing with the all Indian line-up the Fair has invited Spandana Gopal of Tiipoi to co-curate This is India, alongside Jimmy MacDonald founder & director of the London Design Fair, with exhibition design by Kangan Arora.

This is India is supported by e-commerce retailer Indelust, whose vision is to build a global awareness of an emerging design sensibility originating from the Indian subcontinent. The designers who have confirmed to showcase at This is India with the support of e-commerce retailer, Indelust are NYC/Delhi based textile designer, Leah Singh; product design studio Objectry’; visual storyteller and and sculptors Aman Khanna of Claymen, manufacturing and material fabrication studio Taama and textile studio INJIRI by Chinar Farooqi. Further independent participants include Surat based Priyanka Shah of The Shed - a design and culture studio, accessories brand URMI who work with repurposed material. 

Showcase participants
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