Stoft Studio

Stoft is a Swedish word for millions of small particles, constantly moving and re-arranging into new and surprising constellations.

Our minds are thoughtful. We carry with us countless stories, small fragments and pieces that together create who we are. We want to share with you the stories that move us and make us ponder, that urge us to explore and create. Stories we have listened to and made our own, that we believe have the power to bring the entirety of the universe into our perceptual view.

Stoft is a Swedish design studio based in Malmö founded by Industrial designer (MFA) Jenny Ekdahl(b.1987), Ola Nystedt (b.1985) and Joel Herslow (b.1983). Drawn together by a common fascination for how things move, sound and feel, their work builds on the trio’s complementary approaches towards design. They explore and break down what’s predictable into fragments that are surprising and fascinating and focus on the creation of design through research in human behavior, materials and craftsmanship. Whether a conceptual or commercial project, a driving force behind Stoft‘s creative process is to find a balance between poetic design and industrial manufacturing. By exploring alternative ways of production with an experimental research phase in the development process they seek to shape objects with slowness and sensibility, letting time itself to become the actual commodity of their work.

Stoft's work is characterized by artistry often inspired by traditional craftsmanship. Their designs are produced in unique one-offs, limited editions or in larger batches, by themselves or in collaboration with skilled craftsmen or producers. Stoft has exhibited their work and held workshops and lectures nationally as well as internationally and been featured in many major design publications and newspapers worldwide. Stoft is also the recipient of several grants and awards, amongst other Young Swedish Design (2012) and Plaza DesignAward (2013).




Swedish Design Pavilion




Showcase participants


General Enquiries
+44 (0)20 7739 5561

Office Address:
Shoreditch Town Hall
380 Old Street

Venue Address:
Old Truman Brewery
26 Hanbury Street 
E1 6QR

Exhibiting & Sponsorship

Jimmy MacDonald
Director & Founder
+44 (0)20 7739 5561

Francesco Dell'Anna
Sales Executive
+44 (0)20 7739 5561

Catherine Bramley
Sales Executive
+44 (0)20 7739 5561


Marketing & Press Relations

David Hodge
+44 (0)20 7739 5561

Francesca Moutafis
Press Relations 
+44 (0)20 7739 5561

Press Office
+44 (0)20 7739 5561


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