Truman Brewery
17-20 September 2020
Danish Living Applications 2019

The Trade Council of Denmark returns to co-finance and co-ordinate the second edition of the Danish pavilion at the London Design Fair 2019.

2018 saw globally recognised brands such as Fritz Hansen, Georg Jensen, Morsø and Warm Nordic come together to create the Danish Living Room a showcase of contemporary Danish Design for the home.

This year sees the pavilion grow on its previous success now taking pride of place in a brand new location; Hall 1 of the London Design Fair and will take on a new name Danish Living to including content beyond the living Room such as kitchens and bathrooms etc.

The pavilion will sit alongside a wealth of established brands and country pavilions and will be a key destination for Danish design for the global audience of 29,000 retail buyers, architects, interior designers, press, designers and design-savvy public that attend annually.

Brands of all sizes and disciplines are invited to apply to participate in this year's pavilion. There are two options; large or small depending on the scale of products you wish to display.

Danish Living will be curated and designed in house by the London Design Fair team. To assist in the curation process please only apply if you and your products will definitely be available for the Fair.

We welcome your application!

For more information see the terms outlined below:

Stand size and participation fees:

Exhibiting options:

Option One: Small - Ceramics, homeware, small audio, accessories £2,000 excl. VAT

Option Two: Large - Furniture, lighting £4,000 excl. VAT

Larger items such as flooring, kitchen/bath furnishing, etc. and other specific requests can contact the Danish Embassy in London for a tailor-made quote.

Key Dates:

Application deadline: 4th July 2019
Selection meeting: 8th June 2019

Final selection reviewed & contracts sent to successful applicants: 10th July 2019

Payment schedule:

Stage 1: 30% upon signing and returning the contract (1st June 2019)
Stage 2: 30% 12th June 

Stage 3: 40% 1st August

Co-financed by:



Please provide up to 4 images indicative of your studio or company.

Files must be less than 20 MB.
Allowed file types: gif jpg jpeg png pdf.
Files must be less than 20 MB.
Allowed file types: gif jpg jpeg png pdf.
Files must be less than 20 MB.
Allowed file types: gif jpg jpeg png pdf.
Files must be less than 20 MB.
Allowed file types: gif jpg jpeg png pdf.


General Enquiries
+44 7984 263017

Office Address:
Shoreditch Town Hall
380 Old Street

Venue Address:
Old Truman Brewery
E1 6QR

Exhibiting & Sponsorship

Catherine Bramley
Sales Executive
+44 7984 263017

Gareth Allen-Symmons
Sales Executive
+44 7984 263017
Marketing & Press Relations
Ruth Ayahudin
Marketing Manager, Sponsorships & Partnerships
+44 (0)1273 645147 
Shannon Laugesen
Digital Content Executive
+44 7984 263017

Frankie Moutafis
PR & Marketing Executive 
+44 7984 263017

Press Office
+44 7984 263017



©2020 London Design Fair | Privacy Policy | Cookies | Diversified Communications GDPR Policy    Brought to you by: Diversified Communications UK     


Please be aware that London Design Fair has been targeted by groups trying to take advantage of the events size and success. Some exhibitors are receiving numerous phone calls and e-mail messages from individuals offering various services from fake exhibition directories to travel/hotel arrangements and transportation services. If you are in doubt about the validity of an email, or someone contacting you on our behalf, please email the marketing department:
London Design Fair and its official suppliers NEVER sell their visitor lists. Companies who do this are not affiliated with the exhibition in any way. Please DO NOT click on any email links sent from these types of companies or accounts or any others that look suspicious.
Thank you, 
the Events Team 
Strategic Partners
Show Sponsors
International Design Weeks Partners
Show Partners
Media Partners