Adorno brings five curators from Denmark, Norway, Sweden, Finland and Iceland come together at the London Design Fair to explore whether their design cultures belong in the same room.
The design produced by these five countries is traditionally grouped under the label of ‘Nordic’ – designworld shorthand for clean lines, natural materials, simplicity and functionality. By juxtaposing collections of contemporary works from the five Nordic countries, the international design platform Adorno seeks to determine whether these design cultures do indeed share a common thread – or whether categorising them under a single banner risks overlooking the characteristics and approaches that make each creative culture distinct.
For Now Nordic, Adorno has invited each curator to independently assemble a collection of pieces by 5–7 designers working at the intersection of art, design and craft. Each collection is intended to act as a snapshot of its country’s design culture, and includes collectable products ranging from furniture, lighting and homewares to sculpture, ceramics and textiles. Arranged in as a nordic forest with five collection groups in Hall 9 of the London Design Fair, the exhibition invites visitors to explore the commonalities and differences between each collection and consider whether ‘Nordic design’ still holds meaning in the globalised world of today.
The show will be enriched by short films showing interviews with the participating designers, covering the processes and ideas behind their work and their relationship to their national design culture.
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