Truman Brewery
17-20 September 2020
Craig & Rose: Colour Way

Craig & Rose marks its evolution from one of the UK’s oldest luxury paint manufacturers to paint protagonists by way of a special colour installation for the 2019 edition of the London Design Fair. To celebrate the launch of 11 new shades, the progressive Scottish brand will unveil a creative structure which nod’s discreetly to this year’s overarching theme of ‘Bauhaus’, whilst honouring the design movement’s modernist principles of ‘honesty’ and ‘simplicity’. The aim of the presentation is to ‘free’ architects and designers, empowering them with clear contemporary colour direction, all suitable for practical adoption.

Adopting this approach, Craig & Rose has commissioned one of Europe’s most interesting creative colour agencies, Calzada Fox to spearhead the overall concept and lead on art direction. The result of this will be a highly distinctive and interactive space devised to challenge existing perceptions around colour.

In addition, and in a further concentration of creative minds, East London’s architectural practice Studio Shaw, best known for its original approach and projects which often challenge the status quo, has also been tasked with executing an exciting three dimensional structure amplifying the ideas within.

The Craig & Rose installation will feature two immersive areas, each which takes the visitor on a special journey to experience, explore, and develop their own personal relationships with a series of carefully curated combinations. From colour used in isolation, to the power of particular combinations, these colours work far beyond trends; connecting the past, present and future; all presented within an exciting architectural framework.

 
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Old Truman Brewery
Shoreditch
London 
E1 6QR

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