Swedish Design Pavilion 2019

The Swedish Design Pavilion, the annual showcase for Swedish designers, studios and companies during the London Design Festival returns to the London Design Fair for its 4th year. Arranged by Form/Design Center, a meeting place and a hub for inspiration, knowledge and collaboration within architecture and design, located in Malmö, Sweden.

New in 2019: Awarded Best Stand in Show 2018, the pavilion was designed by Architect Karin Sundberg. For the 2019 edition, the Architect for the design of the pavilion will be appointed through a collaboration with Architects Sweden, a professional organization for architects, interior architects, landscape architects and spatial planners with 13,000 members.

The pavilion will be produced in partnership with sponsor Swedish Wood whose aim is to spread knowledge, provide inspiration and encourage development relating in particular to pine wood and products and wood in construction. Swedish Wood also aims to highlight wood as a competitive, eco-friendly and sustainable material.

“Combined these developments will guarantee the befitting environment for up to 20 designers; bringing together the best of Swedish design, architecture and materials, a perfect formula!” Jimmy MacDonald Founder and Director, London Design Fair.

Applicants can apply to take either their own 10, 15 or 20sqm space (ideal for brands) or to be part of a shared display area for smaller pieces.

The 150sqm pavilion will be in the center of the entrance hall (Hall 1) making it an unmissable and much-anticipated stop for 29,000 visiting, architects, interior designers, retailers and International press..

As a new strategic partner, Business Sweden will provide free individual business coaching based on the companies’ needs. EEN, Enterprise Europe Network, will provide networking opportunities with potential business partners in UK.

Applications for this years Swedish Design Pavilion are now closed





Form/Design Center:

+46 (0)739 949019

London Design Fair:

+44 (0)20 7739 5561

Sponsors and partners


General Enquiries

+44 (0)20 7739 5561

Office Address:
Shoreditch Town Hall
380 Old Street

Venue Address:
Old Truman Brewery
E1 6QR

Exhibiting & Sponsorship

Jimmy MacDonald
Director & Founder
+44 (0)20 7739 5561

Francesco Dell'Anna
Sales Executive
+44 (0)20 7739 5561

Catherine Bramley
Sales Executive
+44 (0)20 7739 5561

Gareth Allen-Symmons
Sales Executive
+44 (0)20 7739 5561
Marketing & Press Relations
Ruth Ayahudin
Marketing Manager, Sponsorships & Partnerships 
+44 (0)1273 645147 
David Hodge

Digital Content Executive
+44 (0)20 7739 5561

Frankie Moutafis
PR & Marketing Executive
+44 (0)20 7739 5561

Press Office
+44 (0)20 7739 5561

London Design Fair Includes:

Tent London    Super Brands London


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