Bringing Portuguese flair and creativity to the London Design Fair 2018, Associative Design will showcase ‘The Best of Portugal’. Featuring an expertly curated mix of contemporary and luxury Portuguese design and innovation, including furniture, lighting and objets d’art. Originated by the Portuguese Association of Wood and Furniture Industries (AIMMP), Associative Design promotes Portuguese brands and products globally.
Associative Design is a venture conceived by the Portuguese Association of Wood and Furniture Industries (AIMMP). Given the burgeoning interest in and demand for design made in Portugal, Associative Design is actively promoting Portuguese brands and products, placing them at the centre of the most discerning and distinguished international design markets. With a firm emphasis on integration, Associative Design aims to enhance the overall quality, innovation and design contributions made by Portuguese brands globally.
The United Kingdom is a renowned global leader in the creative industries and London makes an especially strong contribution to the country’s diverse and vibrant creative landscape. More and more, the UK market is embracing the novelty of Portuguese design—indeed, it is the fastest growing market for design made in Portugal. For this reason, Associative Design chose the London Design Fair, with its fresh, inventive and progressive approach, as the ideal stage from which to introduce its concept to design professionals, authorities and devotees.
At the London Design Fair, Associative Design will present a number of companies working with a young generation of designers and a few established designers aligned with the brand vision. Visitors can expect an expertly curated and diverse mix of Portuguese design, innovation and technology. Creative furniture, lighting and design objects will each share a harmonious blend of functional, sustainable, modern and aesthetic design attributes.
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