Truman Brewery
17-20 September 2020
Uruguay: Poetic Forms: The work of Uruguayan poet Juana de Ibarbourou

“Simple, yet sophisticated, modern and functional, are some of the qualities of Uruguayan design. As a result of creativity and skilled national talent, Uruguay positions itself in the international design scenario and presents the best of it in London for the 4th consecutive year. Using material selection and technique to tell a story, reveal unique perspectives, and explore different facets of identity, Uruguayan studios seek to shine a spotlight on contemporary Uruguayan design on the global stage.

Uruguay’s national pavilion is organized by Uruguay XXI and the Chamber of Design of Uruguay, and supported by the Embassy of Uruguay in UK”

This September Uruguay will return to the London Design Festival with another celebration of its national design talent, curated by London-based Uruguayan designer, Matteo Fogale.

‘Poetic Forms: The work of Uruguayan poet Juana de Ibarbourou’ will see ten Uruguayan design studios and creatives distil the work of Ibarbourou into furniture, accessories and textiles in a celebration of one of Uruguay’s most-renowned creatives by a roster of Uruguay’s emerging design talent. 

Juana de Ibarbourou is a literary icon of Uruguayan culture. Recognised in South America as one of the greatest poets, earning her the name ‘Juana de América’. The new works are inspired by the 100-year anniversary of  ‘Las Lenguas de Diamante’, a book that catapulted Juana de Ibarbourou instantaneous success both nationally and internationally upon its publication in 1919. This emblematic book had a huge impact on the Spanish-speaking world and is still as relevant today. 

‘Las Lenguas de Diamante’ features a series of poems which celebrate the body and its relationship with nature, and each of the creatives has taken one or multiple poems as the starting point for their designs. 

Register to Visit

Hall 3, Stand 3.05




Showcase participants


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