Old Truman Brewery
19–22 September 2019
Best Stand 2018
24 October 2018

Best Stand 2018

A celebration of collaboration, our inaugural Best Stand accolade has been awarded to a stand that, through combined efforts from an array of partners, sponsors and funding bodies,
was able to come into existence in spectacular fashion. Awarded to Form Design Center, who realised the Swedish Design Pavilion, through a smart collaborative approach to a country
showcase. Now in it's 4th year, Sweden's participation in the Fair has developed and matured, with 2018 being a stand-out year. 

Run in partnership with South Sweden Creatives, the pavilion was co-financed by The European Union Regional Development Fund and the Swedish Agency for Economic and Regional Growth.
Using a 50% funded financing model provided an affordable opportunity for small designers and brands to participate, often for the first time in the UK. 

Commissioned by Form Design Center, architect Karin Sandberg crafted a bold display for Swedish design. Working with Swedish Wood, the pavilion moved visitors away from preconceptions
 of Scandinavian design, regarded as quiet and parred back, the pavilion showcased the material in a bright coral tone; a beacon of colour to display the work of the 13 selected designers.
Unifying the pieces, the injection of colour covered both interior and exterior, a consistent canvas for the lighting, furniture and accessories being showcased. Putting the final touches to the design,
lighting brand Ateljé Lyktan placed a spotlight on the pieces. 

And finally, the Swedish Embassy ensured the pavilion received a well deserved celebration by hosting a reception in the space. 



Hear from the collaborators behind this year's Swedish Design Pavilion

"The London Design Fair was a big success for us! We got an amazing response from both the public, retail and contract market.
We now have new retailers in London, Germany and France who placed orders directly at the Fair. And it continues, we are already getting requests from more retailers and architects." Mara Gustavsson, Swedish Ninja

"Working with London Design Fair has been a true pleasure! The Fair has an independent and entrepreneurial spirit which allowed for a very personal and committed collaboration.
London Design Fair served as a great platform for 13 southern Swedish design companies to showcase their work in the successful 2018 edition of the Swedish Design Pavilion,
organised by Form/Design Center through Southern Sweden Creatives in partnership with Swedish Wood. We’re looking forward to a continued collaboration with the London Design Fair!”  Terese Alstin, Form Design Centre, Sweden

"Partnering on the Swedish Design Pavilion was a great opportunity for Swedish Wood to work with architect Karin Sundberg who designed the Pavilion,
made from Swedish Pine, stunningly stained in translucent pink! And with the many Swedish Interior Designers who exhibited, and to simultaneously break down preconceptions
of how wood can be used and finished. The hugely creative trade audience at the London Design Fair really engaged in the pavilion which for us was a great opportunity deliver one of our aims; to
extend the use of wood in architecture and interiors." Tony Traynor, Swedish Wood


Hear from the exhibitors involved in this year's Swedish Design Pavilion

Click to view..


Special Mention: Cameron Design House x Geronimo  

This year’s 'special mention' goes to London-based designers Cameron Design House and Los Angeles-based artist Geronimo’s multi-sensory installation hosted in the Fairs gallery
space on Dray Walk.  

Visually spectacular, the installation used colour, light and texture to create an all consuming environment constructed from chandeliers and latex covered surfaces, making for an 
incredibly immersive visitor experience.




General Enquiries

+44 (0)20 7739 5561

Office Address:
Shoreditch Town Hall
380 Old Street

Venue Address:
Old Truman Brewery
26 Hanbury Street 
E1 6QR

Exhibiting & Sponsorship

Jimmy MacDonald
Director & Founder
+44 (0)20 7739 5561

Francesco Dell'Anna
Sales Executive
+44 (0)20 7739 5561

Catherine Bramley
Sales Executive
+44 (0)20 7739 5561

Gareth Allen-Symmons
Sales Executive
+44 (0)20 7739 5561
Marketing & Press Relations

Megan Taylor 
Senior Marketing Manager
+44 (0)20 7739 5561

David Hodge
Digital Content Executive
+44 (0)20 7739 5561

Frankie Moutafis
PR & Marketing Executive
+44 (0)20 7739 5561

Press Office
+44 (0)20 7739 5561

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