Truman Brewery
17-20 September 2020

Best Stand 2018

A celebration of collaboration, our inaugural Best Stand accolade has been awarded to a stand that, through combined efforts from an array of partners, sponsors and funding bodies, was able to come into existence in spectacular fashion. Awarded to Form Design Center, who realised the Swedish Design Pavilion, through a smart collaborative approach to a country showcase. Now in it's 4th year, Sweden's participation in the Fair has developed and matured, with 2018 being a stand-out year. 

Run in partnership with South Sweden Creatives, the pavilion was co-financed by The European Union Regional Development Fund and the Swedish Agency for Economic and Regional Growth. Using a 50% funded financing model provided an affordable opportunity for small designers and brands to participate, often for the first time in the UK. 

Commissioned by Form Design Center, architect Karin Sandberg crafted a bold display for Swedish design. Working with Swedish Wood, the pavilion moved visitors away from preconceptions of Scandinavian design, regarded as quiet and parred back, the pavilion showcased the material in a bright coral tone; a beacon of colour to display the work of the 13 selected designers. Unifying the pieces, the injection of colour covered both interior and exterior, a consistent canvas for the lighting, furniture and accessories being showcased. Putting the final touches to the design, lighting brand Ateljé Lyktan placed a spotlight on the pieces. 

And finally, the Swedish Embassy ensured the pavilion received a well deserved celebration by hosting a reception in the space. 



Hear from the collaborators behind this year's Swedish Design Pavilion

"The London Design Fair was a big success for us! We got an amazing response from both the public, retail and contract market. We now have new retailers in London, Germany and France who placed orders directly at the Fair. And it continues, we are already getting requests from more retailers and architects." 
Maria Gustavsson, Swedish Ninja

"Working with London Design Fair has been a true pleasure! The Fair has an independent and entrepreneurial spirit which allowed for a very personal and committed collaboration. London Design Fair served as a great platform for 13 southern Swedish design companies to showcase their work in the successful 2018 edition of the Swedish Design Pavilion, organised by Form/Design Center through Southern Sweden Creatives in partnership with Swedish Wood. We’re looking forward to continued collaboration with the London Design Fair!”  
Terese Alstin, Form Design Centre, Sweden

"Partnering on the Swedish Design Pavilion was a great opportunity for Swedish Wood to work with architect Karin Sundberg who designed the Pavilion, made from Swedish Pine, stunningly stained in translucent pink! And with the many Swedish Interior Designers who exhibited, and to simultaneously break down preconceptions of how wood can be used and finished. The hugely creative trade audience at the London Design Fair really engaged in the pavilion which for us was a great opportunity deliver one of our aims; to extend the use of wood in architecture and interiors."
Tony Traynor, Swedish Wood


Hear from the exhibitors involved in this year's Swedish Design Pavilion

Click to view...


Special Mention: Cameron Design House x Geronimo  

This year’s 'special mention' goes to London-based designers Cameron Design House and Los Angeles-based artist Geronimo’s multi-sensory installation hosted in the Fairs gallery space on Dray Walk.  

Visually spectacular, the installation used colour, light and texture to create an all-consuming environment constructed from chandeliers and latex covered surfaces, making for an incredibly immersive visitor experience.




General Enquiries
+44 (0)20 7739 5561

Office Address:
Shoreditch Town Hall
380 Old Street

Venue Address:
Old Truman Brewery
E1 6QR

Event Director

Esha Elawashi
+44 (0)20 77395561


Exhibiting & Sponsorship

Catherine Bramley
Sales Executive
+44 7984 263017

Gareth Allen-Symmons
Sales Executive
+44 7984 263017
Marketing & Press Relations
Ruth Ayahudin
Marketing Manager, Sponsorships & Partnerships
+44 (0)1273 645147 
Shannon Laugesen
Digital Content Executive
+44 7984 263017

Frankie Moutafis
PR & Marketing Executive 
+44 7984 263017

Press Office
+44 7984 263017



©2020 London Design Fair | Privacy Policy | Cookies | Diversified Communications GDPR Policy    Brought to you by: Diversified Communications UK     


Please be aware that London Design Fair has been targeted by groups trying to take advantage of the events size and success. Some exhibitors are receiving numerous phone calls and e-mail messages from individuals offering various services from fake exhibition directories to travel/hotel arrangements and transportation services. If you are in doubt about the validity of an email, or someone contacting you on our behalf, please email the marketing department:
London Design Fair and its official suppliers NEVER sell their visitor lists. Companies who do this are not affiliated with the exhibition in any way. Please DO NOT click on any email links sent from these types of companies or accounts or any others that look suspicious.
Thank you, 
the Events Team 
Strategic Partners
Show Sponsors
International Design Weeks Partners
Show Partners
Media Partners