What makes a successful design fair? In 10 years at the heart of London Design Festival, Tent London has shown it’s about more than designers’ work. It’s about creating an inspiring experience for 25,000 attendees as well as concrete, career-defining possibilities for exhibitors. It’s having an instinct for quality. Tent London is made from equal parts curation, collaboration and connections.
In 2016, Tent London and sister event Super Brands London will return to Truman Brewery in vibrant East London under the new umbrella of London Design Fair. For the first time, the fair will be staged over three floors of this iconic industrial space rather than two. Its 12,500sqm will showcase 250 independent designers and brands, 200 global brands and 15 country pavilions in ever-more creative formats.
This will be clear to see in one of Tent London 2016’s most exciting new installations. ‘We were invited to propose a project by the trade commission of the Trentino region of Italy,’ says Jimmy MacDonald, London Design Fair founder and director. ‘The result is Trentino Collaborations, which connects four British designers with four Trentino-based manufacturers to create new products for retail.’
Max Lamb is producing granite furniture with a quarry company, Sebastian Cox is working with hard wood rather than green wood for the first time and using a weaving technique from Trentino, Lucy Kurrein is designing leather upholstery and Giles Miller will take his first foray into natural stone tiles. ‘The point is to create a profitable exchange – both artistically and economically,’ says MacDonald.
The four collections will be shown in specially commissioned wooden structures, inspired by large-scale, natural sculptures shown at Arte Sella, Trentino’s open-air art exhibition that is marking its 20th anniversary in 2016.
‘This is a significant project to launch in our 10th year because its core .... (download full press release below)
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