Floor Story
Super Brands
East London's friendliest rug dealer, FLOOR_STORY is a maker of beautiful rugs, with an eye on craft and unique design. Based in London's Shoreditch district, our showroom is home to hand-made rugs that prove our off-beat approach to rug design creates the very best results. 
 
In our collaborative capsule projects with established designers and some of the country's most notable young design talent, the FLOOR_STORY Designer Collection has become a beacon for rugs as an expressive medium and has received notable acclaim. Our in-house collection by Adriana Jaroslavsky, also brings your home beautiful rugs hand-made to the very best quality by the world's finest artisans. Combined with rugs discovered on sourcing trips to Turkey and beyond, including an extraordinary selection of vintage over-dyed styles, the FLOOR_STORY collection is carefully curated to bring a bold and left field approach to rugs. 
 
We take our making incredibly seriously, working with only the most ethical weaving centres to create rugs of exquisite quality. Using only the finest wools and silks, they hand-tuft and hand-knot rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft. We are a GoodWeave certified retailer with 75% of our hand-made rugs supplied bearing the GoodWeave label.
 
Your new rug should be the perfect fit, that's why we offer a custom Made-to-Order programme across all our Designer Collection and in-house styles. We'll make them in any size and colourway you like, making sure your rug fits your home just the way it should. Of course, should you have your very own idea fo rug nirvana, we can make that too. Through it all, you'll come to understand why we've earned the title of east London's friendliest rug dealer. 
 
 
Stand

1.04

Hall

1

Country

United Kingdom

Contact

Contact

General Enquiries

enquiry@londondesignfair.co.uk
+44 (0)20 7739 5561

Office Address:
Shoreditch Town Hall
380 Old Street
London
EC1V 9LT

Venue Address:
Old Truman Brewery
Shoreditch
London 
E1 6QR

Exhibiting & Sponsorship

Jimmy MacDonald
Director & Founder
jimmy@londondesignfair.co.uk
+44 (0)20 7739 5561

Francesco Dell'Anna
Sales Executive
francesco@londondesignfair.co.uk
+44 (0)20 7739 5561

Catherine Bramley
Sales Executive
catherine@londondesignfair.co.uk
+44 (0)20 7739 5561

Gareth Allen-Symmons
Sales Executive
gareth@londondesignfair.co.uk
+44 (0)20 7739 5561
 
Marketing & Press Relations
Ruth Ayahudin
Marketing Manager, Sponsorships & Partnerships 
rutha@londondesignfair.co.uk
+44 (0)1273 645147 
 
David Hodge

Digital Content Executive
davidh@londondesignfair.co.uk
+44 (0)20 7739 5561

Frankie Moutafis
PR & Marketing Executive
francesca@londondesignfair.co.uk 
+44 (0)20 7739 5561
 

Press Office
press@londondesignfair.co.uk
+44 (0)20 7739 5561

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