Old Truman Brewery
19–22 September 2019
The Colour

'Colour is transformative projecting scenarios that enhance or redirect the perception of design.

Colour is reactive dependent on pigmentation, materiality, form and environment.
Colour is transient reflective of fluctuating societies 
and growth in the individual.
The Colour Project presents a snapshot of the moment these elements converge.’
Calzada Fox

This year the London Design Fair and newly created studio Calzada Fox, examine our understanding of colour in the design process with The Colour 2018 and its supporting palette.


The Colour 2018.  
The Colour 2018 is a warm red based tone, familiar, restorative and reassuringly human. Connected as it is to nature and processing through clays and iron oxide, this hematite hue captures the zeitgeist for an active neutral. Its ruddy nature crossing organic and industrial boundaries has become the flagstaff of the technical artisan.


The Colour Collaboration.

The Colour Collaboration is a working relationship between designers and manufacturers resulting in experience installations within London Design Fair. As part of the project we would like to announce our exclusive paint partner for The Colour 2018 will be Craig & Rose. Curated by Calzada Fox they will be presenting new colours for their 1829 collection in their exploration of Memory Colour|Colour Memory.


If you would like to know more about The Colour 2018 or get involved contact us by email

The Colour consultants: Calzada Fox Consultancy




General Enquiries

+44 (0)20 7739 5561

Office Address:
Shoreditch Town Hall
380 Old Street

Venue Address:
Old Truman Brewery
26 Hanbury Street 
E1 6QR

Exhibiting & Sponsorship

Jimmy MacDonald
Director & Founder
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Francesco Dell'Anna
Sales Executive
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Catherine Bramley
Sales Executive
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Gareth Allen-Symmons
Sales Executive
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Megan Taylor 
Senior Marketing Manager
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David Hodge
Digital Content Executive
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Frankie Moutafis
PR & Marketing Executive
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Press Office
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